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WHERE THE TOP 1% COME TO LEVEL UP

THIS ISN'T TRANSFORMATION.

IT'S REINVENTION.

BEGIN YOUR REINVENTION

WHERE THE TOP 1% COME TO LEVEL UP

THIS ISN'T TRANSFORMATION.

IT'S REINVENTION.

BEGIN YOUR REINVENTION

AS SEEN ON...

AS SEEN ON...

We don’t do ‘toning’ or trendy fitness hacks.
We forge permanent change — from the inside out.

This isn’t about summer bodies or scale wins.
It’s about strength. Function. Presence. Purpose.
We don’t just build bodies — we reshape identities.

Muscle is the foundation.
Mastery is the standard.

"Testosterone drop ~1% every year after 30" (Mayo Clinic)

"Only 23% of adults over 40 meet strength guidelines" (CDC)

BEGIN YOUR REINVENTION

We don’t do ‘toning’ or trendy    fitness hacks.
We forge permanent change —     from the inside out.

This isn’t about summer bodies or scale wins.
It’s about strength. Function. Presence. Purpose.
We don’t just build bodies — we reshape identities.

Muscle is the foundation.
Mastery is the standard.

"Testosterone drop ~1% every year after 30" (Mayo Clinic)

"Only 23% of adults over 40 meet strength guidelines" (CDC)

BEGIN YOUR REINVENTION

THE MUSCLE MASTERY METHOD

Built for Driven Men and Women Over 40 Who Refuse to Settle.

Most programs are generic. Ours isn’t.

We built a system that adapts with you — built on science, real-life experience, and elite-level coaching.

This is how we turn effort into real, lasting reinvention.

BEGIN YOUR REINVENTION

You’ve Built a Life You’re Proud Of. Now Build a Body to Match.

You refuse to settle.
You lead, achieve, and show up for others — but your body no longer reflects your ambition.

At Muscle Mastery, we help high-performing men and women over 40 rebuild strength, energy, and confidence — with a system designed for the relentless.

START YOUR TRANSFORMATION
Jeff Later confidently posing in a well-fitted polo, showcasing the results of muscle building after 40. This image highlights the success and transformation achievable through disciplined strength training and the Muscle Mastery method. Coaching by Jeff Later – founder of L8R Lifestyle.

NUTRITION THAT'S PRACTICAL...

  • Get results without sacrificing what you love
    Learn new recipes and foods so you can enjoy what you’re eating while improving your health and fitness at the same time.
  • Built for you
    Get a meal plan designed to meet you where you’re at and take you to where you want to go. Customized and continually monitored and updated, you’ll always be on track to reach your goals.
  • Great taste - no fad diets or bland and boring food
    You don’t have to sacrifice your favorite foods or go on crazy fad diets to get results. Get a diet that fits your lifestyle and gets you fit and healthy.
  • Sustainable
    Learn how to understand macronutrients and utilize a wide variety of foods, including your favorites. Succeed in the short term and the long term by having the tools you need to eat right.
A visual comparison of healthy foods like avocado, citrus fruits, and grapes, alongside junk foods like donuts and marshmallows, emphasizing the importance of nutrient-dense choices for muscle building and fat loss over 40. Image by Jeff Later – founder of L8R Lifestyle.

World Class Accountability and Coaching

  • Never fall short again
    You’ve likely tried multiple diets or programs in the past. That ends here and it’s because of your game changing coach.
  • Your own Coach
    Check in with your own coach every week. He/She will evaluate your biofeedback, your results, and make adjustments as needed along the way.
  • Biofeedback
    From strength changes to hunger to energy levels to sleep quality to stress levels, we evaluate it all to create the best program for you.
  • Stay on track
    Get motivation and correction when you need it so you can be sure you reach your end goal.
  • Continuing customization
    Your workout and meal plans are evaluated weekly to assure you’re getting the optimal response and that it’s enjoyable and easy to follow.
  • Custom app
    Get access to the custom L8R app, which houses your workouts with video instruction, your meal plan, statistics tracking, Fit bit and iOS integration, and more.

Just check out what our satisfied clients have to say

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After years of progressively gaining weight i found myself sick and tired of being, well, sick and tired. I was not happy with what a saw in the mirror and decided enough was enough. I started with Jeff and Jenny a few months ago eager but nervous. The plan they provided was both in depth and individualized, taking all the guess work out of it. The past few months have been one of the most challenging, and yet rewarding experiences of my life. There are no words to explain what its like to see yourself change both physically and mentally before your own eyes. I can’t wait to see what the next few months have in store. thank you Jeff, Jenny and the rest of the L8R family.

JAKE - Salt Lake City, UT

I met Jeff and Jenny at a fitness expo in Salt Lake City area. They gave me a free consultation and we conversed about my goals. Their response and vibe was so different from all the other coaches I had met with that I knew from that moment that they were the ones I wanted to work with. They’re not doing this for the business, they’re doing this because they actually love the sport and they see this as a lifestyle more than just a temporary moment. I love how they care for their clients health, and really encourage to make it a lifestyle. I love how positive, motivating, determined and focused they are in their own life that it’s contagious. They are also very quick at replying any questions or concerns you may have and are easily reachable. I just love working with them and I’m sure you will too. They are seriously the best coaches anyone could have.

GABRIELA - Logan, UT

"I was up for a new challenge and I knew that doing what was required to be stage ready for a figure competition was going to require a lot of physical and emotional growth. I also knew it was going to require intelligent guidance and coaching. I was determined to do this but do it RIGHT. The Laters were there every step of the way. From posing practice, to nutrition plans, emotional support, helping me stay on track with all my work travel, to rubbing oil on me before I stepped on stage. They are the real deal! I learned so much about myself through this process and if you are considering taking this journey as well, the Laters are the best out there. I interviewed multiple coaches before I made my choice and connected right away with Jenny and Jeff. I was grateful for the experience and grateful to pull from their experience and knowledge.
Thank you Laters!

NATALIE - Logan, UT

Just wanted to take a second and write about my experience being a L8R client. In short it’s been phenomenal. I have been an athlete my whole life. Grew up running track and went to national level meets, high school sports star and even got w scholarship to play college football. In my 20’s my focus shifted to work, life, bills, and raising a family. Not a bad thing but I kept eating like I was the skinny 15 year old who could never gain a pound. My metabolism slowed down and I became victim to the ‘dad-bod’. I was never embarrassed about myself or struggled with self image. In fact I thought I looked awesome and being big equated in my head to being strong. All was well. Things changed right before my 30th birthday. Always being in a competitive lifestyle I found I was missing that piece. I told my wife that I wanted to compete and do a show. At the time I didn’t care about placing or my future in the sport I just wanted to prove to myself I could do something very hard and control my diet.

I went out and hired the first “big guy” I knew. Huge mistake! Although this was my start I’m lucky I survived the experience. I was put on a severely caloric restricted diet. I did it though! I “competed” if you can call it that but I looked terrible. Realizing that I had options I was fortunate enough to meet a girl at work who was working with the Later’s. I set up a consultation and spoke with them. I felt very comfortable and liked their philosophy. Due to some circumstances in my life I wasn’t able to hire them for another 8-9 months. I did a 12 week prep and competed at what I’m going to say was my “first REAL show”. One that was done right. I looked good and felt good but didn’t place. So I didn’t stop. I had a shorter off season and stuck to all my cardio and meals plans. I wasn’t perfect but pretty damn close. I wanted to make improvements.
I consider the Later’s not only awesome coaches I will remain loyal to but good friends as well. There’s nothing I can’t chat with them about. I’ve had so many people ask me what I’ve done, I look insane, they’re jealous, how did I do it, will I coach them, etc. My answer had been and will always be talk to the Later’s. They make specific meals plans and exercises according to your goals. You don’t have to be a competitor to work with them. In fact I bet they have more “normal” people as client than competitors. People that just want to change their lifestyle of fitness and eating. I couldn’t say enough about my less than first year with them. It makes me insanely excited to see what the next year holds. It is one of the top 3 best things I spend my money on each month. The best investment you can make is in yourself! Just make sure it’s with the right coaches. The Later’s are the right coaches!
Read More...

DAVE - Payson, UT
client testimonials
success stories

INTERESTED IN 1:1 ONLINE COACHING?

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SO WHAT ARE YOU WAITING FOR?

Stop feeling stuck and start living the life you’ve always wanted: vibrant, energetic, and packaged in a brand new look.

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