Muscle Mastery by Jeff Later | Lead with power. Live with purpose.

WHERE THE TOP 1% COME TO LEVEL UP

THIS ISN'T TRANSFORMATION.

IT'S REINVENTION.

BEGIN YOUR REINVENTION

WHERE THE TOP 1% COME TO LEVEL UP

THIS ISN'T TRANSFORMATION.

IT'S REINVENTION.

BEGIN YOUR REINVENTION

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THE MUSCLE MASTERY METHOD

Built for Driven Men and Women Over 40 Who Refuse to Settle.

Most programs are generic. Ours isn’t.

We built a system that adapts with you — built on science, real-life experience, and elite-level coaching.

This is how we turn effort into real, lasting reinvention.

BEGIN YOUR REINVENTION

You’re Doing Everything Right…

But Nothing’s Working.

You show up. You train hard. You try to eat clean.
But your body just isn’t responding.

You’ve listened to podcasts, read the articles, even hired coaches.
And now? You’re stuck in the worst place possible:
Confused, frustrated, and starting to wonder if it’s just part of getting older.

You’re not lazy. You’re not unmotivated.
You’re just lost in a sea of conflicting advice that wasn’t made for you.

You don’t need more information.
You need a system built for who you are — and who you’re becoming.

BEGIN YOUR REINVENTION

We don’t do ‘toning’ or trendy fitness hacks.
We forge permanent change — from the inside out.

This isn’t about summer bodies or scale wins.
It’s about strength. Function. Presence. Purpose.
We don’t just build bodies — we reshape identities.

Muscle is the foundation.
Mastery is the standard.

"Testosterone drop ~1% every year after 30" (Mayo Clinic)

"Only 23% of adults over 40 meet strength guidelines" (CDC)

BEGIN YOUR REINVENTION

We don’t do ‘toning’ or trendy fitness hacks.

We forge permanent change from the inside out.

This isn’t about summer bodies or scale wins.
It’s about strength. Function. Presence. Purpose.

Muscle is the foundation.
Mastery is the standard.

BEGIN YOUR REINVENTION

strength, presence, leadership, reinvention

Your Reinvention Starts in 3 Steps:

strength, presence, leadership, reinvention (1)

Your Reinvention Starts in 3 Steps:

REAL PEOPLE. ELITE RESULTS.

BEGIN YOUR REINVENTION

You’ve done hard things.

This might be the most

important.

If nothing changes, you already know what happens:

More fat
More stress
Less presence
Less confidence

You’ve built your life.

Now build the body that lets you live it fully — for decades.

BEGIN YOUR REINVENTION

strength, presence, leadership, reinvention (2)

“After 40, men and women lose up to 8% of muscle mass per decade—and it accelerates with inactivity.”

-Harvard Health

“Testosterone declines about 1% per year after age 30, impacting strength, fat storage, and energy.”

-Mayo Clinic

WHAT PEOPLE SAY ABOUT US

After years of progressively gaining weight i found myself sick and tired of being, well, sick and tired. I was not happy with what a saw in the mirror and decided enough was enough. I started with Jeff and Jenny a few months ago eager but nervous. The plan they provided was both in depth and individualized, taking all the guess work out of it. The past few months have been one of the most challenging, and yet rewarding experiences of my life. There are no words to explain what its like to see yourself change both physically and mentally before your own eyes. I can’t wait to see what the next few months have in store. thank you Jeff, Jenny and the rest of the L8R family.

JAKE - Salt Lake City, UT

I met Jeff and Jenny at a fitness expo in Salt Lake City area. They gave me a free consultation and we conversed about my goals. Their response and vibe was so different from all the other coaches I had met with that I knew from that moment that they were the ones I wanted to work with. They’re not doing this for the business, they’re doing this because they actually love the sport and they see this as a lifestyle more than just a temporary moment. I love how they care for their clients health, and really encourage to make it a lifestyle. I love how positive, motivating, determined and focused they are in their own life that it’s contagious. They are also very quick at replying any questions or concerns you may have and are easily reachable. I just love working with them and I’m sure you will too. They are seriously the best coaches anyone could have.

GABRIELA - Logan, UT

"I was up for a new challenge and I knew that doing what was required to be stage ready for a figure competition was going to require a lot of physical and emotional growth. I also knew it was going to require intelligent guidance and coaching. I was determined to do this but do it RIGHT. The Laters were there every step of the way. From posing practice, to nutrition plans, emotional support, helping me stay on track with all my work travel, to rubbing oil on me before I stepped on stage. They are the real deal! I learned so much about myself through this process and if you are considering taking this journey as well, the Laters are the best out there. I interviewed multiple coaches before I made my choice and connected right away with Jenny and Jeff. I was grateful for the experience and grateful to pull from their experience and knowledge.
Thank you Laters!

NATALIE - Logan, UT

Just wanted to take a second and write about my experience being a L8R client. In short it’s been phenomenal. I have been an athlete my whole life. Grew up running track and went to national level meets, high school sports star and even got w scholarship to play college football. In my 20’s my focus shifted to work, life, bills, and raising a family. Not a bad thing but I kept eating like I was the skinny 15 year old who could never gain a pound. My metabolism slowed down and I became victim to the ‘dad-bod’. I was never embarrassed about myself or struggled with self image. In fact I thought I looked awesome and being big equated in my head to being strong. All was well. Things changed right before my 30th birthday. Always being in a competitive lifestyle I found I was missing that piece. I told my wife that I wanted to compete and do a show. At the time I didn’t care about placing or my future in the sport I just wanted to prove to myself I could do something very hard and control my diet.

I went out and hired the first “big guy” I knew. Huge mistake! Although this was my start I’m lucky I survived the experience. I was put on a severely caloric restricted diet. I did it though! I “competed” if you can call it that but I looked terrible. Realizing that I had options I was fortunate enough to meet a girl at work who was working with the Later’s. I set up a consultation and spoke with them. I felt very comfortable and liked their philosophy. Due to some circumstances in my life I wasn’t able to hire them for another 8-9 months. I did a 12 week prep and competed at what I’m going to say was my “first REAL show”. One that was done right. I looked good and felt good but didn’t place. So I didn’t stop. I had a shorter off season and stuck to all my cardio and meals plans. I wasn’t perfect but pretty damn close. I wanted to make improvements.
I consider the Later’s not only awesome coaches I will remain loyal to but good friends as well. There’s nothing I can’t chat with them about. I’ve had so many people ask me what I’ve done, I look insane, they’re jealous, how did I do it, will I coach them, etc. My answer had been and will always be talk to the Later’s. They make specific meals plans and exercises according to your goals. You don’t have to be a competitor to work with them. In fact I bet they have more “normal” people as client than competitors. People that just want to change their lifestyle of fitness and eating. I couldn’t say enough about my less than first year with them. It makes me insanely excited to see what the next year holds. It is one of the top 3 best things I spend my money on each month. The best investment you can make is in yourself! Just make sure it’s with the right coaches. The Later’s are the right coaches!

SO WHAT ARE YOU WAITING FOR?

Stop feeling stuck and start living the life you’ve always wanted: vibrant, energetic, and packaged in a brand new look.

BEGIN YOUR REINVENTION

THE MUSCLE MASTERY METHOD

We don’t do ‘toning’ or trendy fitness hacks.

We forge permanent change from the inside out.

Your Reinvention Starts in 3 Steps:

Your Reinvention Starts in 3 Steps:

WHAT PEOPLE SAY ABOUT US

SO WHAT ARE YOU WAITING FOR?

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