Feel Like Your Body Isn’t Responding Like It Used To?

You’ve been showing up. Eating clean. Moving your body.But something’s changed.Your results have slowed—or stopped altogether.

Most fitness plans are designed for 20-somethings with time to spare and perfect hormones. That’s not your reality.

The 20 lb Warplan is a results-driven, 8-week program for men and women over 40 who want to lose fat, build muscle, and take back control.  We built it because cookie-cutter plans, fad diets, carb-free, marathon workouts, don’t work. The fitness industry continually fails and doesn't take into consideration the long-term effects of these fad diets. 

Take the fat loss path, or the builder path

Boost energy, confidence, and control. Reignite discipline and drive. Lead with power and purpose.

Led by expert transformation coach, Jeff Later, creator of The Muscle Mastery Method. A proven system that has transformed the lives of over 7,000 people worldwide. With full meal plans, expert-programmed training, full app access, it's all here. Let's get your transformation underway.

ENROLLMENT CLOSED

NEXT CHALLENGE BEGINS: SEPTEMBER 8TH

76
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12
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27
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You missed out!


$TBD

  • Select your path: Build or Burn
  • Early Access to programming and nutrition
  • Full app access
  • Full meal plan

$TBD

  • Everything included with the Warplan
  • Plus 1:1 calls every other week with adjustments to nutrition, training, cardio from Jeff or his team.
  • 4 additional weeks to put you through the recovery phase.
  • More comprehensive and personalized plan

Through the Muscle Mastery Method

See how we’ve combined expert training, proven nutrition, and real accountability into one powerful 8-week challenge built to deliver serious results—whether your goal is to burn fat or build muscle.

Go to war - join the challenge >

STEP 1.

Select Your Path

What's your goal? Your primary mission? You have 8 weeks to take back control. Choose the Burn path or the Build path. Both paths are equal, just different end goals. Expert training right on our mobile app.


  •  Burn fat, tighten up, and build real strength
  • Choose 3, 4, or 5 training days per week
  • Optional low-impact cardio (1–2 sessions weekly)
  • Works at any setup: full gym, garage gym, or just dumbbells and bands at home


  • Focused on building lean muscle and real strength
  • Flexible weight training: 3, 4, or 5 days per week
  • Cardio is optional, not required
  • Ideal for gym or well-equipped home gym setups

STEP 2.

Download Mobile App

After you enlist, you'll be sent a special link to download our mobile app and get instant access to workouts, and many other resources.

  • Access to expert training regimens
  • Track your reps, sets, weights, PR's
  • Warplan launches June 23rd

STEP 3.

Go To War

We officially start the Warplan on Monday, June 23rd, but if you join now, you get instant access to all the program materials early!

Get access to expert education, delicious recipes, workouts, nutrition plan, and more.

This is your chance to take back control in a concentrated period of time. Instead of gaining unwanted weight this summer, shred up!

What Can You Do in 8 weeks?

Join Now & Go To War


$TBD

  • Select your path: Build or Burn
  • Early Access to programming and nutrition
  • Full app access
  • Full meal plan

$TBD

  • Everything included with the Warplan
  • Plus 1:1 calls every other week with adjustments to nutrition, training, cardio from Jeff or his team.
  • 4 additional weeks to put you through the recovery phase.
  • More comprehensive and personalized plan

Follow a clear, progressive 8-week blueprint:

  • Phase 1: Priming to kickstart fat loss and rhythm
  • Phase 2: Proving to rebuild strength and energy
  • Phase 3: Polishing to tighten, define, and sustain

You choose your mission—Build for muscle or Burn for fat—and follow a plan designed for how your body responds after 40.

Experience noticeable changes in just 8 weeks:

  • Drop stubborn fat, tighten up, and reclaim your shape
  • Build real strength, muscle tone, and confidence
  • Enjoy higher energy, sharper focus, and deeper sleep

This isn’t fluff—it’s the transformation built on proven methods and real commitment.

No crash dieting. No starvation. Just smart, flexible eating:

  • Fat-loss plan focused on satisfyingly healthy food
  • Muscle-building plan with the right macros for growth
  • Education so you actually understand what to eat and why

Your nutrition plan adjusts as you progress—no guesswork.

You get training options that adapt to your schedule and setup:

  • 3, 4, or 5 workouts per week—your call
  • Gym, garage gym, or home-only options (dumbbells & bands work great)
  • Cardio protocols built in, flexible to your goal and preference

Real life happens. This challenge moves with you—not the other way around.

You’re not doing this alone:

  • Easy-to-use app to log workouts, meals, and progress
  • Weekly check-ins and real coaching support
  • Community of like-minded people in the same mission

It’s structure + coaching + people—combined to keep you committed, consistent, and crushing it.


$TBD

  • Select your path: Build or Burn
  • Early Access to programming and nutrition
  • Full app access with training plans
  • Custom macros

$TBD

  • Fast-track your progress and achieve an even bigger transformation.
  • Everything included with the Warplan
  • Plus 1:1 calls every other week with adjustments to nutrition, training, cardio from Jeff or his team.
  • 4 additional weeks to put you through the recovery phase.
  • More comprehensive & personalized plan to optimize results.

The Muscle Mastery Method

Most programs expect your body to perform like it did in your 20s.

Ours doesn’t.

The Muscle Mastery Method is a 5-phase system engineered for men and women over 40:

🔹 Prime — Reset metabolism and initiate fat loss
🔹 Prove — Build lean muscle without regaining fat
🔹 Pump — Accelerate growth with performance-based cycles
🔹 Power — Get strong, maintain leanness, and optimize recovery
🔹 Polish — Cut back down, reveal the physique, and lock in sustainability.

It's not a gimmick. It's science-backed, field-tested, and built to adapt to real life, real hormones, and real goals.

The 20 Pound Warplan is your fast-track entry point into this method.

Our Promise to You

We believe in this challenge because we’ve seen it work—again and again.

If you complete the challenge, follow the plan, and don’t feel like you’ve made progress—we’ll make it right.

You’ve got nothing to lose… except the weight, stress, and second-guessing.

Our Promise to You

We believe in this challenge because we’ve seen it work—again and again.

If you complete the challenge, follow the plan, and don’t feel like you’ve made progress—we’ll make it right.

You’ve got nothing to lose… except the weight, stress, and second-guessing.

You’re Not Too Old. It’s Not Too Late. You Just Need the Right Plan.

This is your reset.

This is your rebuild.

This is your time.

8 weeks. A clear mission. A proven strategy.

Join hundreds of others who are choosing to rise—not retreat.

Results vary. Not a medical program. Always consult a doctor before starting any new fitness plan.

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