A team, a family
We believe in serving others with honesty and integrity. The fitness industry is broken, and we intend to fix it! Dishonesty rules the day and negatively impacts the millions of people that are influenced by sleazy marketing tactics and short-term quick fixes that lead to long-term problems.
Our core values define us. Each member on the team is here for a reason. They believe in the mission. Health and fitness is foundational to living life at a higher level. Our programs and products have the core purpose of achieving a higher level life through nutrition, exercise, community, and family.
WORK HARD, PLAY HARD
LEAD BY EXAMPLE
WE ARE FAMILY
FOUNDER & CEO
CO-FOUNDER & CHIEF MEMBER OFFICER