About

About

A team, a family

We believe in serving others with honesty and integrity. The fitness industry is broken, and we intend to fix it! Dishonesty rules the day and negatively impacts the millions of people that are influenced by sleazy marketing tactics and short-term quick fixes that lead to long-term problems.

CORE VALUES

Our core values define us. Each member on the team is here for a reason. They believe in the mission. Health and fitness is foundational to living life at a higher level. Our programs and products have the core purpose of achieving a higher level life through nutrition, exercise, community, and family.

NO BULLSHIT

WORK HARD, PLAY HARD

SHOW UP

LEAD BY EXAMPLE

WE ARE FAMILY

GROWTH MINDSET

LEADERSHIP Team

JEFF LATER

FOUNDER & CEO

JENNY LATER

CO-FOUNDER & CHIEF MEMBER OFFICER

KARI DURRANT

OPERATIONS MANAGER

DEBBIE BIRD

COACHING LEAD

Team MEMBERS

MIKKA VALLACE

LEAD COACH

SHANNA WHITE

LEAD COACH

MATT MOORE

ELITE COACH

AMY THOMSEN

LIFESTYLE COACH

ZACH ATKIN

ELITE COACH

MELISSA MERRILL

LIFESTYLE COACH

JAKE LARSEN

LIFESTYLE COACH

CHRISSY ANDRUS

LIFESTYLE COACH

NATE JOINER

ELITE COACH

JO BARLOW

ENROLLMENT COACH

SAVANNA RICH

ADMINISTRATION