INTRO VIDEO

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ABOUT

JEFF LATER

CO-FOUNDER & CEO


Jeff is the founder of L8R Lifestyle, a fitness and nutrition company founded on evidenced-based practices and principles to help L8R members achieve optimal health and fitness.

He holds multiple certifications in nutrition and training, and has over 20 years of experience in the fitness and nutrition industry.

 Jeff earned his IFBB Pro card in bodybuilding, and has helped many others do so as well. His experience on stage goes well beyond almost any other seasoned competitor or coach in the industry, competing in over 40 competitions in his career. His wife, Jenny is co-founder and VP of Member Success. 


Jeff's mission from day 1 has been simple. Create sustainable solutions to optimize health and fitness for over 1 million people. With a team of over 15 professionals and an even bigger network of healthcare and performance specialists, all passionate about doing things the right way.


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