What’s Changing (And What’s Not)

What’s NOT Changing:

• You still get coaching from Jeff and team
• You still get custom training and nutrition
• You still have access to the Skool community
• You're still held accountable to the standard you know
• Your current pricing (if you renew now)

What IS Changing (in your favor):

• Your tier now has a name: The Forge – our official flagship program
• We’re adding AI-driven tools to tighten your programming, tracking, and feedback
• More customization based on your data, schedule, and performance trends
• More data: required tools (Hume scale, grip dynamometer, VO₂ Max test access) so we coach with real numbers, not guesses
• You’re at the front of the line as we lead the way in how over-40 high performers are coached

Bottom line: You keep everything you’ve had, and The Forge adds more precision, more customization, and more innovation on top of it.

SPECIAL BONUS FOR 10 PEOPLE!

For the first 10 who lock in during our Black Friday event, you’ll get:

the Muscle Mastery Performance Pack (worth over $500):

• Muscle Mastery Hoodie - your uniform for building the new version of you
• Branded Gym Towel - because pros don’t train with gas station rags
• Precision Food Scale - no more guessing; dial in every gram
• Blender Bottle - make hitting your protein automatic
• 3 Sistem Nano Products - your starter stack for sleep, recovery, and performance
• Black Clover Hat - a subtle signal you’re not average
• Insulated Soft Cooler - keep your meals and shakes locked in on the go
• Entry to Win a Renpho Morphoscan Nova Body Composition Scale - track real change: muscle, fat, and body comp, not just scale weight

Because you’re already in the program, you’re getting a deal no one else will ever see again.

If you renew now:

• Your current rate becomes your locked-in Founding Member rate (as long as you stay active)
• Your spot in The Forge is locked in as we raise prices for new clients
• You’re tagged as a Founding Member for future events, upgrades, and Apex consideration

Once this Black Friday window closes:

• New clients pay the higher Forge rate
• No new Founding Members, ever
• If you leave and come back, you come back at the new rate

Elite Transformation. Data-Driven Coaching. High-Performance Standard.

 Custom training + nutrition built for your body and schedule

Weekly coaching with Jeff and the team

Data analysis through diagnostic tools (smart scale, grip dynamometer, VO₂ Max access) so we coach based on real numbers

AI smart features to enhance your coaching experience and knowledge with food and exercise.

Elite Transformation. Data-Driven Coaching. High-Performance Standard.

Run multiple phases: fat loss, muscle gain, strength, polish

Navigate life events, travel, seasons, and still move forward

Build a sustainable system you can carry for years

Peak performance + longevity lab + concierge (INDIVIDUAL PRICING ONLY)

▲ 1:1 coaching with Jeff

Your training and nutrition are built and adjusted personally, with direct access for higher-level decisions.

▲ Medical integration + bloodwork review

Regular labs (you pay lab fees), interpreted by our partner doctor.  Doctor’s time and oversight included. Protocols updated based on actual biomarkers.

▲ Custom supplement protocols with Sistem Essentials included

No more supplement roulette. You get a targeted stack, shipped, aligned with your labs and goals.

▲ Quarterly deep-dive reviews

Every 90 days, we zoom out: training, bloodwork, recovery, stress, life demands, and rebuild your plan based on data.

▲ Concierge-level support

Priority access/channel for adjustments when life changes...travel, stress, injuries, big pushes.

▲ Small, invite-only group

Limited spots so the level of attention stays high. You’re surrounded by people who operate at your level.

Why Extend Now?

(Even If You’re Not Done Yet)

• You’re buying future coaching at today’s price
• When new Forge pricing hits, you’re already locked in
• You avoid ever having to “re-apply” at higher rates
• If you know you’re staying in this work, this is the cheapest it will ever be

Once this Black Friday window closes:

• New clients pay the higher Forge rate
• No new Founding Members, ever
• If you leave and come back, you come back at the new rate

more about Apex

Apex is for the elite few who:

This is not for everyone.

This is for the 1% who want to operate at the absolute peak of human performance.

Am I changing programs?

No. Same coaching and system—now called The Forge, with more precision.

Do I need the tools?

Yes. To take full advantage of the program and our data-driven approach, we'd like you to have a body composition scale (Renpho Morphoscan Nova, or Hume Health Body Pod), grip dynamometer, VO₂ Max access. We’ll send links. One-time investment, better coaching.

Are supplements or bloodwork included?

Not in The Forge. Apex includes medical integration and supplement protocols; lab fees are separate.

What’s the commitment?

Minimum 6-month extension. Most of our best results happen over 12+ months.

Still unsure?

Book a Quick Call and we’ll tell you straight if staying in The Forge, or upgrading to Apex, makes sense for you.