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HOW IT WORKS
SUCCESS STORIES
Discover How High-Achieving Men & women Over 40 Are Dropping 20+ Pounds of Fat and Gaining 10+ Pounds of Lean Muscle Using the Muscle Mastery Method—Without Cutting carbs or training more than 30 mins a day
Limited spots available - you must qualify and be approved to join.
“I dropped 22 lbs of fat, built muscle, and feel better than I did at 30—all while eating carbs and training less than 30 minutes a day.”
– Brett, Entrepreneur & Father
The Muscle Mastery Method: A 90-Day System for Sustainable Fat Loss, Lean Muscle Growth, and Peak Performance
Most programs fail because they ignore:
❌ Metabolism Optimization – They put you in extreme calorie deficits that wreck your hormones.
❌ Time Efficiency – They expect you to train for hours, which is not realistic.
❌ Sustainability – They force you to give up carbs, making long-term results impossible.
The Muscle Mastery Method is Different
The Fitness Industry Is More Confusing Than It Is Helpful
It's Almost impossible to know who to trust and what's right for you
That's where we come in...
7,000+ Men & Women Have Transformed Their Bodies With L8R & The Muscle Mastery Method
Anyone can post up quick before and after photos, but the "after" is almost always temporary. Not here!
We show you how to KEEP your new body for life, no matter your circumstances
Meet Brett
He transformed his entire physique and now works out regularly and continually works towards more muscle growth. He's in the best shape of his life and feeling great!
Meet Gardner
He had tried many programs before coming to L8R, with little to show for it. Now at 50, Gardner maintains a muscular lean physique. Despite running a successful business, married life, and busy schedule.
Meet Gayle
As a busy business owner she recognized that she wanted more and wanted to seek out mastery. She's made huge changes to her health and physique and LIVES this way now.
Meet Melinda
Melinda started out here with a lot of skepticism, but she decided to go all in for the first 30 days, and saw crazy results. She kept going and now shes happier, more confident, has such great energy and has obviously had an incredible transformation.
THE NUMBER OF DIETS AND PROGRAMS CONTINUES TO GROW
BUT AMERICA IS GETTING FATTER...
You have been fed lies and deceit for years, and you're paying the price
There are a lot of problems with the health industry, but they're not always obvious.
Here are some of the big ones:
PROBLEM #1: INFORMATION
PROBLEM #1: INFORMATION
We have an unlimited amount of information from an unlimited number of sources.
There are opinions and even "studies" to support some them that are all over the place.
It's almost impossible to know what to do or who to believe.
This information overload, misinformation, and deceiving marketing messages have led you astray and more confused than ever.
PROBLEM #2: 'GURUS' & EXPERTS
PROBLEM #2: 'GURUS' & EXPERTS
There is no governing body, no oversight, no way to really know if a "coach" or "trainer" really knows what they're doing.
It's as simple as an Instagram user posting pictures of their abs or glutes and saying DM me for coaching.
Since they look good, we deduce that they can do the same for us. Not so fast...they may be able to get themselves fit (usually with help from a real coach), but have no idea how to help others.
This is the state of the world today and people are getting hurt.
PROBLEM #3: SUSTAINABILITY
PROBLEM #3: SUSTAINABILITY
Do you honestly think you're going to go without carbs the rest of your life?
What about NOT eating breakfast? Or taking expensive pills and shakes?
Diets are NOT sustainable, and that's why people fail. They can't possibly stick with them long enough to get results or keep them.
You CAN eat the foods you love, and it's the only way you'll be able to live "life" AND get fit. That's how you make it last for a lifetime.
YOU DESERVE THE GUIDANCE AND ATTENTION FROM AN EXPERT
THIS ASSURES NO TIME IS WASTED AND YOU FAST-TRACK YOUR RESULTS
EVERY OTHER PROGRAM
L8R 1:1 COACHING
As featured in:
HOW IT WORKS
TAILORED TO YOUR SCHEDULE
CLEAR & SIMPLE PLAN
We create a personalized plan for you and your goals. This maximizes your results and speeds up the process.
TAILORED TO YOUR SCHEDULE
You're busy and if you want to get fit you need to find a way to make it work. We do that for you and adapt a plan to any schedule.
EFFECTIVE & EFFICIENT
Results happen fast here. When the plan is made specifically for you, everything is easier and faster.
MUSCLE-FIRST APPROACH
MUSCLE-FIRST APPROACH
A muscle-first approach is the most effective and sustainable way to transform your body composition and achieve long-term success. Unlike traditional weight loss methods that focus solely on reducing fat, prioritizing muscle development leads to a faster metabolism, improved strength, and enhanced fat-burning potential. Muscle is metabolically active tissue, meaning the more muscle you build, the more calories your body burns at rest, making it easier to maintain a lean physique without drastic diets or endless cardio.
Building muscle also promotes long-term health by improving bone density, joint stability, and hormone balance, all of which become increasingly important as you age. A muscle-first approach not only sculpts a strong, lean physique but also sets the foundation for maintaining these results for life. By focusing on muscle, you're not just achieving short-term aesthetic changes; you're creating a healthier, stronger body that can withstand the challenges of aging and sustain peak performance, energy, and vitality.
A muscle-first approach is the most effective and sustainable way to transform your body composition and achieve long-term success. Unlike traditional weight loss methods that focus solely on reducing fat, prioritizing muscle development leads to a faster metabolism, improved strength, and enhanced fat-burning potential. Muscle is metabolically active tissue, meaning the more muscle you build, the more calories your body burns at rest, making it easier to maintain a lean physique without drastic diets or endless cardio.
Building muscle also promotes long-term health by improving bone density, joint stability, and hormone balance, all of which become increasingly important as you age. A muscle-first approach not only sculpts a strong, lean physique but also sets the foundation for maintaining these results for life. By focusing on muscle, you're not just achieving short-term aesthetic changes; you're creating a healthier, stronger body that can withstand the challenges of aging and sustain peak performance, energy, and vitality.
WHAT OUR MEMBERS SAY...
When you make a big physical change, the effect is polarizing. It's not just you feeling confident in a swimsuit, or feeling 100x better, it's the person you become.
For moms like Andrea, it's life changing.
It's more than just losing some fat. It's the habits you adopt, the interaction with others, the new opportunities that pop up, the relationships that are formed or reigniting, it's everything...
If you keep doing the same thing, the same diet, the same routine, you can expect the same result...and it's not one you're 100% satisfied with or you wouldn't be here.
There's Good Information And Bad Information, Knowing What Is Right For You Is Almost Impossible Without Personalized Guidance
TESTIMONIALS
how do you know if this is for you?
DOES THIS SOUND LIKE YOU?
INDIVIDUALS
If you're ready to be done with the continuous cycle of dieting with nothing to show for it, and you want to make a shift in your life, then this is for you.
The benefits of being fit extend beyond losing fat and building muscle. They bring increased confidence, improved relationships, higher income, and an advantage over everyone else. Be the next success story.
COUPLES
Work with your partner towards a similar goal. Each person in a couples program receives their own personalized plan, but you have the advantage of doing this together.
We see success rates higher among our couples, because they're on the same page, working towards the same thing, supporting each other...AND they usually grow closer together.
THE L8R MOBILE APP
YOUR ULTIMATE FITNESS HUB
The tools, the tactics, the resources...they're all found within the L8R mobile app.Behind the app is a human...your own expert coach. Your coach personalizes a plan for you and your goals, focusing on the most important aspects of long-term success.
YOUR CUSTOM PLAN INCLUDES:
PERSONALIZED NUTRITION
A plan designed to optimize results and make it easy to follow
CUSTOM WORKOUTS
Train for your goals and be efficient with your time in the gym
COMMUNITY EVENTS
Online and in-person events, as well as interactive community
VIDEO CALLS
Communication is very important to us and to your success
COACH ACCESS
Reach out to your coach for accountability and support
COURSES & TUTORIALS
We're all about teach a man to fish, not give a man a fish
SUPPLEMENT ADVICE
Spend your money wisely and optimize your health
MEMBER HANDBOOK
Tips and tricks to make the most out of your journey
TOOLS & RESOURCES
Too many resources to list, but all designed to help you succeed
A SUCCESSFUL TRANSFORMATION IS INEVITABLE
EVERYTHING YOU NEED TO TAKE YOUR HEALTH TO THE NEXT LEVEL
THIS ISN'T FOR EVERYONE
IF You're looking to lose a bunch of weight really fast...
IF You're looking for a quick fix...
IF You don't stick with the things you start...
IF You don't want to communicate...
IF You feel you're entitled to special treatment...
if any of those apply to you...
You will not be accepted into this program
FREQUENTLY ASKED QUESTIONS (FAQ)
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MORE THAN 7,000 SUCCESSFUL TRANSFORMATIONS
MORE THAN 7,000 SUCCESSFUL TRANSFORMATIONS
EXPERIENCE MATTERS...ESPECIALLY WHEN IT COMES TO YOUR HEALTH
EXPERIENCE MATTERS...ESPECIALLY WHEN IT COMES TO YOUR HEALTH
With over 20 years in the industry, Jeff Later has directly coached and help transform more than 7,000 people. Alongside his wife, he has built a team of the absolute best coaches to fulfill his mission of revolutionizing the fitness industry.
He has pursued his own fitness goals and crushed every one, with the culmination of earning his IFBB pro card in 2018. With health and sustainability underlining his approach and nutrition philosophy, the results L8R members get are sustained for the long haul.
After seeing just about every imaginable scenario in his 20 years, and his close network of physicians and other health professionals, Jeff has the tools needed to help you break through.
OUR GUARANTEE
HOW CAN YOU KNOW IT WILL WORK UNLESS YOU ACTUALLY TRY?
We made it risk-free for you to give this a fair shot.
If you commit to doing the work and you actually do it, you will see results. Simple as that.
We just ask for the 3 C's: communication, coachability, and consistency.
WE'RE THAT CONFIDENT IN OUR WORK
CHECK OUT THE COUNTLESS RESULTS FROM OUR MEMBERS!
Jenny
Jenny lost a LOT of weight and created an incredible physique. She's a very popular influencer and her transformation inspired THOUSANDS! She has maintained a healthy fit body for years and continues to inspire the world.
Ashley
“The knowledge that I’ve gained has been incredible. It’s been life changing! I don’t look the same, I don’t feel the same. I have more energy, clearer skin. I feel amazing! I feel so much better"
Courtney
"I yo-yo'd with my weight and had pretty much accepted that I'm not meant to get lean. I had friends that had worked with L8R and had great results, so I gave it one last try...As you can see, it worked and I feel amazing!"
Shawn T.
"The L8R's helped me break past barriers I never thought possible. I built a lot of muscle, lost a lot of fat, and was able to even compete multiple times. I've referred countless times!"
Dani
"I struggled to make ANY changes to my body for years, UNTIL I came to L8R. They made the process easy and simple. I was able to get into the best shape of my life!"
Melinda & Jon
"I've done other things in the past...but I want the rest of my life to be the best of my life...my blood pressure is down, my joints don't hurt as much as they used to...I'm stronger, I like the way I look better, and it's just been a great experience for me."
Nathan
"So impressed. These guys are encouraging, thorough, and their program seriously works! I've been with them for a few months now and I'm already seeing some great results. Also, they respond immediately to texts, which I've never had a coach do before. Highly recommend to anyone looking to make a change."
Jake & Heather
"I've tried keto, lower fat, and couldn't get the results I wanted. I learned that I wasn't eating enough...now I have more energy and I have a diet that I can stick to that's sustainable. In 2 months I've seen more progress than I have in years of working out."
Victor
"Working with the Later's has been life-changing. They want you to succeed and achieve your goals as much as you do. They are always available and super supportive they love what they do when it shows on their commitment to help you become better. If you are willing to do the work they will work as hard as you to help you. They have made a huge change for my partner and myself so far and we can't wait to see what we will accomplish in the future. Thank you guys!"
BreeAnne
"I'm eating twice as many carbs as before. I can lift heavier, I have more energy, I'm way less obsessed with food and what I'm going to eat because I'm not starving. Even cutting back the cardio, my joints feel better. So I'm happy! Thank you Jeff I'm really excited that my body isn't gaining and it's working. I haven't eaten this much in a while!!!! WE got this!!!!"
Marci
"I don't feel like I miss out anymore. I go to all the bbq's, all the events. I don't miss out! Working with L8R has been incredible. The support has been amazing. The communication and health focus alone is amazing. I'm here to stay."
Burt
"I didn't want to be a bodybuilder. I just didn't want the dad bod I had. I signed up with my girlfriend and we both had great transformations. The biggest thing for me was the accountability and just knowing how many people L8R has helped gave me the confidence to keep going. I'm really happy with the new lifestyle!"
Dawn
Dawn came to us with an autoimmune disorder and a goal of getting on stage. Due to covid the stage was missed, but she had an incredible transformation!
Ramie
"I am a fitness instructor and I know how to get fit...but without the accountability that I got with L8R I wouldn't have been able to take things to this level. Being in the industry I don't just trust anyone. I did my research and after seeing like thousands of transformations, and hearing Jeff speak about nutrition, I knew this was the right move for me. I was right!"
Gardner & Krista
"I struggled to make ANY changes to my body for years, UNTIL I came to L8R. They made the process easy and simple. I was able to get into the best shape of my life!"
Jill
"I have abs! I got so dang lean, I love it! I learned a ton as I went through this. I didn't really expect that, but now I feel like I could do this on my own. Highly recommend these guys!"
Cortney
"He's taught me so much about what to eat, when to eat it, amounts, the science of how it affects your body...it's been really exciting to see my body change and accomplish goals I've set for myself. "
Sara
"I love Jeff & Jen. I lost over 100lbs and got on stage. It was hard, but so empowering. They did it right, or more accurately, made me do it right. I had tried a lot of things, and never thought I'd get to this level, but when you have the right coaches anything is possible. I feel like I achieved the impossible. It's such a cool feeling."
Javi
"It's worth it! "
Creed
"I have a busy schedule and work an active job. I'm always on the go, so finding food that would work or even food I like seemed impossible, but Jeff made it happen.I got into the best shape of my life. No more dad bod!"
Andrea
She lost the baby weight and got into the best shape of her life and even got on stage. Her initial response after pregnancy was fantastic and she kept on with it. She's an amazing fitness instructor and influencer now and continues to inspire people all over.
Taylor & Emily
"I struggled to make ANY changes to my body for years, UNTIL I came to L8R. They made the process easy and simple. I was able to get into the best shape of my life!"
Paul
"I recommend and have recommended L8R to everyone I know. When they see my transformation they can't help but ask, so it's a no brainer for them.I took my time deciding because I didn't want to sign up with just anybody. After seeing all the transformations and speaking with Jeff it was obvious that this is where I needed to go."
Taylor
"I’ve noticed that anyone who hits high levels of success in any field all have one thing in common. They have a COACH. Look at athletes who hire a whole team of people outside of their head coach. Their success is predictable.Working with Debbie and the Laters has literally broken down my old way of thinking about food. They’ve taken out all the guess work and I know whatever I want to achieve it can be done with quality guidance from them.”"
Janice
"I struggled to make ANY changes to my body for years, UNTIL I came to L8R. They made the process easy and simple. I was able to get into the best shape of my life!"
Emily
"I can do push-up contests with my family, I learned how to play golf with my husband, and I was NEVER an athletic person...but I feel like I can do anything now!"
Erica
"The best of the best people you could ever work with. No one cares more about your health, mentally and physically. They're here for you to make a better person inside and out. They listen, they help, they educate, and they are genuine. I will never trust anyone else with my health! Competition and lifestyle the leaders are the TOP pick."
Camille
Camille trimmed up nicely and really stuck with it, while living the college life and all the social events that come along with it.
Dave Merrill, IFFB Pro
"We have been with the Laters for five years. We have learned so much about fitness and nutrition. My wife and I even started competing in bodybuilding so we could be more like Jeff and Jen. In 2021 I earned my IFBB pro card! They are great people and fantastic coaches."
James
James is a type 1 diabetic and has successfully reduced his insulin usage and completely transformed his physique. He and his wife live the fit lifestyle together and maintain it year round. James has competed and taken multiple titles!
Dylan
"I learned so much working with L8R. I took my dad bad to bad bod! First time in my life i've had a 6-pack and I love it. I was always impressed with how responsive and knowledgeable they were. I had a million questions and they have never been stumped, and they always got back to me quickly. Highly recommended!"
Alex
"Best results I've ever had in such a short period of time. Highly recommended, very professional, and will keep going"
Scott
"As someone that's worked with a lot of different personal trainers and coaches and been met with nothing but disappointment, I finally found what I was missing. Jeff has helped me build the body I've always wanted"
Randilyn
"I made changes to my body that I've never been able to make before. It's so cool! I feel stronger, more confident, and I feel like a new person!"
Carol
"I dieted for years, and I could lose weight, but I could never keep it off, and I never felt strong. Jeff showed me that I can be strong and keep it off. I also got to eat so many "non-diet" foods. No one could believe I was able to eat what I did and make the changes I did...I'm so grateful!"
Liana
Liana went from fit to super fit, as she pushed herself to get on stage and take multiple 1st place victories. Being a fitness coach herself, she understands how important it is to have a coach, and one she can trust.
next STEPS
1. Schedule your consultation call
2. If we determine you're a good fit, we'll accept you into the program.
3. We'll begin the onboarding process and get your customized plan to you within a matter of days.
Are You Ready for the fit lifestyle?
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