Break Through Once And For All

Gain Muscle and Shred Pounds of Fat with Personalized Fitness Coaching.

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You've tried everything.

Workouts, fad diets, fasting... the whole 9 yards. 

But for some reason… 

You haven’t been able to get to the next level. 

Whether you’re trying to put on muscle or lose fat... No matter how many articles you read, videos you watch, or techniques you try…

Nothing seems to work...

And It’s not your fault. 

It's the industry's. 

You’re tired of the gimmicks in fitness and you want a sustainable long term solution.

You don’t have to stay stuck and frustrated.
You don’t have to starve yourself with strict diets.
You don’t have to try and guess what works.

There’s a better way.

Feeling confident in your own skin.

Sleeping restfully at night.

Crushing life with energy and confidence

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A permanent solution to your health and fitness, making you leaner, stronger, and fitter than ever before.


  • Know exactly what you need to do to build the body you've always wanted
    Receive tailored workouts designed around your goals, your time, and your circumstances.
  • Build muscle and shred fat
    Optimize your training with efficient and effective workouts that get the job done right.
  • Save time AND money
    Personal trainers can count your reps and rack your weights, but they’ll cost you A LOT and you won’t get results. Skip them!
  • Reduce risk
    Learn how to do each movement step by step with video instructions. Learn proper form and know exactly what you need to do with our in-app comprehensive video library.
  • Get educated
    Understand the basics of weight training, cardio, stretching, and recovery. Be more effective in developing a sustainable plan long term.


  • Get results with a step by step guide
    Learn new recipes and foods so you can enjoy what you’re eating while improving your health and fitness at the same time.
  • Built for you
    Get a meal plan designed to meet you where you’re at and take you to where you want to go. Customized and continually monitored and updated, you’ll always be on track to reach your goals.
  • Great taste - no fad diets or bland and boring food
    You don’t have to sacrifice your favorite foods or go on crazy fad diets to get results. Get a diet that fits your lifestyle and gets you fit and healthy.
  • Sustainable
    Learn how to understand macronutrients and utilize a wide variety of foods, including your favorites. Succeed in the short term and the long term by having the tools you need to eat right.
  • Fill in the gaps
    Receive advice on supplements for optimal health, wellness, strength, and fat loss

World Class Accountability and Coaching

  • Never fall short again
    You’ve likely tried multiple diets or programs in the past. That ends here and it’s because of your game changing coach.
  • 1:1 Coaching
    Check in with your own coach every week. He/She will evaluate your biofeedback, your results, and make adjustments as needed along the way.
  • Biofeedback
    From strength changes to hunger to energy levels to sleep quality to stress levels, we evaluate it all to create the best program for you.
  • Stay on track
    Get motivation and correction when you need it so you can be sure you reach your end goal.
  • Continuing customization
    Your workout and meal plans are evaluated weekly to assure you’re getting the optimal response and that it’s enjoyable and easy to follow.
  • Custom app
    Get access to the custom L8R app, which houses your workouts with video instruction, your meal plan, statistics tracking, Fit bit and iOS integration, and more.


We love what we do and we love our people.


  • For those who are serious about getting on stage and taking things to the highest level
  • Customized workouts and nutrition that is constantly updated throughout your prep
  • Exclusive access to group workouts/posing sessions
  • 1/1 coaching to give you the attention you deserve
  • Assistance with suit selection and hair/makeup

We Know What It’s Like

We've been in your shoes before. Stuck, ready to give up, and frustrated. That’s me on the left there, Jeff. I was always into fitness from a young age. I tried to figure it out on my own too - reading books, articles, watching videos etc. But taking on a fitness journey is kind of like climbing Mt Everest. We can read every book about reaching the peak, and still not know what exactly to do to climb the mountain. A guide is absolutely necessary. After years of minimal results, I started to think I was never meant to reach my goals…

It wasn’t until I was introduced to a coach, and hired him, that everything changed. I found out just how much I was limiting myself. Having someone who’s been there and that has helped others get there, can help you reach your true potential. After years of research, trial and a lot of error, and guts and sweat... After spending tens of thousands on coaching, courses, and certifications... After 20+ years of experience in training…We’ve created a comprehensive system designed to take you from where you are to where you want to be. …and stay there. We’ve helped thousands achieve their health and fitness goals with this system, and we can help you do the same.

Just check out what our satisfied clients have to say


After years of progressively gaining weight i found myself sick and tired of being, well, sick and tired. I was not happy with what a saw in the mirror and decided enough was enough. I started with Jeff and Jenny a few months ago eager but nervous. The plan they provided was both in depth and individualized, taking all the guess work out of it. The past few months have been one of the most challenging, and yet rewarding experiences of my life. There are no words to explain what its like to see yourself change both physically and mentally before your own eyes. I can’t wait to see what the next few months have in store. thank you Jeff, Jenny and the rest of the L8R family.

JAKE - Salt Lake City, UT

I met Jeff and Jenny at a fitness expo in Salt Lake City area. They gave me a free consultation and we conversed about my goals. Their response and vibe was so different from all the other coaches I had met with that I knew from that moment that they were the ones I wanted to work with. They’re not doing this for the business, they’re doing this because they actually love the sport and they see this as a lifestyle more than just a temporary moment. I love how they care for their clients health, and really encourage to make it a lifestyle. I love how positive, motivating, determined and focused they are in their own life that it’s contagious. They are also very quick at replying any questions or concerns you may have and are easily reachable. I just love working with them and I’m sure you will too. They are seriously the best coaches anyone could have.


"I was up for a new challenge and I knew that doing what was required to be stage ready for a figure competition was going to require a lot of physical and emotional growth. I also knew it was going to require intelligent guidance and coaching. I was determined to do this but do it RIGHT. The Laters were there every step of the way. From posing practice, to nutrition plans, emotional support, helping me stay on track with all my work travel, to rubbing oil on me before I stepped on stage. They are the real deal! I learned so much about myself through this process and if you are considering taking this journey as well, the Laters are the best out there. I interviewed multiple coaches before I made my choice and connected right away with Jenny and Jeff. I was grateful for the experience and grateful to pull from their experience and knowledge.
Thank you Laters!


Just wanted to take a second and write about my experience being a L8R client. In short it’s been phenomenal. I have been an athlete my whole life. Grew up running track and went to national level meets, high school sports star and even got w scholarship to play college football. In my 20’s my focus shifted to work, life, bills, and raising a family. Not a bad thing but I kept eating like I was the skinny 15 year old who could never gain a pound. My metabolism slowed down and I became victim to the ‘dad-bod’. I was never embarrassed about myself or struggled with self image. In fact I thought I looked awesome and being big equated in my head to being strong. All was well. Things changed right before my 30th birthday. Always being in a competitive lifestyle I found I was missing that piece. I told my wife that I wanted to compete and do a show. At the time I didn’t care about placing or my future in the sport I just wanted to prove to myself I could do something very hard and control my diet.

I went out and hired the first “big guy” I knew. Huge mistake! Although this was my start I’m lucky I survived the experience. I was put on a severely caloric restricted diet. I did it though! I “competed” if you can call it that but I looked terrible. Realizing that I had options I was fortunate enough to meet a girl at work who was working with the Later’s. I set up a consultation and spoke with them. I felt very comfortable and liked their philosophy. Due to some circumstances in my life I wasn’t able to hire them for another 8-9 months. I did a 12 week prep and competed at what I’m going to say was my “first REAL show”. One that was done right. I looked good and felt good but didn’t place. So I didn’t stop. I had a shorter off season and stuck to all my cardio and meals plans. I wasn’t perfect but pretty damn close. I wanted to make improvements.
I consider the Later’s not only awesome coaches I will remain loyal to but good friends as well. There’s nothing I can’t chat with them about. I’ve had so many people ask me what I’ve done, I look insane, they’re jealous, how did I do it, will I coach them, etc. My answer had been and will always be talk to the Later’s. They make specific meals plans and exercises according to your goals. You don’t have to be a competitor to work with them. In fact I bet they have more “normal” people as client than competitors. People that just want to change their lifestyle of fitness and eating. I couldn’t say enough about my less than first year with them. It makes me insanely excited to see what the next year holds. It is one of the top 3 best things I spend my money on each month. The best investment you can make is in yourself! Just make sure it’s with the right coaches. The Later’s are the right coaches!

DAVE - Payson, UT

How do I get started?

Step 1

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Step 2

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Step 3

Get started and finally break through to the next level.


Stop feeling stuck and start living the life you’ve always wanted: vibrant, energetic, and packaged in a brand new look.